Malaysian YouTuber Changyong named Tainan tourism ambassador for 2026

Malaysian creator Changyong, who has more than 1 million subscribers, has been named Tainan Tourism Ambassador 2026 after a trip highlighting the Taiwanese city’s food, heritage and everyday local life. Tainan officials hope his Malaysian perspective will attract travelers looking for a slower, more immersive visit.

Why it matters: - Tainan is pitching itself to Malaysian travelers as a place to slow down, eat well and explore beyond major landmarks. - Changyong’s audience of more than 1 million subscribers gives Tainan a direct channel to a Malaysian travel market that may respond to food, heritage and local culture. - The campaign frames Tainan as a different kind of Taiwan trip, with less rushing and more time for neighborhood-level discovery.

What happened: - Malaysian YouTuber Changyong was named Tainan Tourism Ambassador 2026. - The announcement followed a recent trip to Taiwan’s southern city, where Changyong explored food, culture, nature and daily life. - Tainan’s Tourism and Travel Bureau said the city wants more Malaysian travelers to discover its local flavors, historic neighborhoods, night markets and cultural heritage.

The details: - Changyong is known for warm, humorous and down-to-earth storytelling. - His Tainan content highlights local eateries, traditional markets, heritage neighborhoods and lesser-seen corners of the city. - Tainan is described as one of Taiwan’s culinary capitals, with generations-old eateries, traditional markets, street food stalls and restaurants. - During the trip, Changyong sampled local favorites such as squid rice noodle soup and met the people behind the dishes. - The trip also focused on stories, traditions and techniques passed down through generations. - Tainan’s food culture is presented as familiar to Malaysians because eating is deeply tied to community and daily life. - Beyond food, the itinerary included creative markets, old neighborhoods, independent shops inside heritage buildings and a vintage barbershop. - A canal cruise offers a slower way to see the city. - Families and animal lovers can visit local wildlife attractions. - Tainan’s temples remain an active part of living culture, with centuries-old architecture and traditions still in everyday use. - Wusheng Night Market adds a nighttime draw with local snacks, aromas and a busy crowd. - Changyong’s travel series is now available on his official social media channels.

Between the lines: - Tainan is leaning into a “slow travel” message rather than a checklist-style tourism pitch. - The city is using a Malaysian creator to make the destination feel more familiar and easier to recreate for Malaysian travelers. - The emphasis on food, markets and daily routines suggests Tainan is selling atmosphere as much as sightseeing.

What’s next: - Changyong’s videos may help Tainan reach more Malaysian travelers planning trips to Taiwan. - The tourism bureau is likely hoping his personal storytelling drives interest in the city’s food, heritage and night markets. - Travelers interested in a more relaxed Taiwan itinerary are being nudged to consider Tainan for their next trip.